Multimedia
Data mining:
Multimedia data mining refers to the analysis of large amounts of multimedia
information in order to find patterns or statistical relationships. Once data
is collected, computer programs are used to analyze it and look for meaningful
connections. This information is often used by governments to improve social
systems. It can also be used in marketing to discover consumer habits.
Multimedia data mining requires the
collection of huge amounts of data. The sample size is important when analyzing
data because predicted trends and patterns are more likely to be inaccurate
with a smaller sample. This data can be collected from a number of different
media, including videos, sound files, and images. Some experts also consider
spatial data and text to be multimedia. Information from one or more of these
media is the focus of data collection.
Whereas an analysis of numerical
data can be straightforward, multimedia data
analysis requires sophisticated computer
programs which can turn it into useful numerical data. There are a number of
computer programs available that make sense of the information gathered from
multimedia data mining. These computer programs are used to search for
relationships that may not be apparent or logically obvious.
When multimedia is mined for
information, one of the most common uses for this information is to anticipate
behavior patterns or trends. Information can be divided into classes as well,
which allows different groups, such as men and women or Sundays and Mondays, to
be analyzed separately. Data can be clustered, or grouped by logical
relationship, which can help track consumer affinity for a certain brand over
another, for example.
Multimedia data mining has a number
of uses in today’s society. An example of this would be the use of traffic
camera footage to analyze traffic flow. This information can be used when
planning new streets, expanding existing streets, or diverting traffic.
Government organizations and city planners can use the information to help
traffic flow more smoothly and quickly.
While the term data mining is
relatively new, the practice of mining data has been around for a long time.
Grocery stores, for example, have long used data mining to track consumer
behavior by collecting data from their
registers. The numerical data relating to sales information can be used by a
computer program to learn what people are buying and when they are likely to
buy certain products. This information is often used to determine where to
place certain products and when to put certain products on sale.
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